France’s gluten-free market plays catch up!

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Interesting article from Just Food on France finally playing catch-up on the gluten-free food market. Although a niche market, they are distinguishing between two types of consumers: those who are genuinely gluten-free having been diagnosed as gluten intolerant, their health depends on this diet. And another group of consumers who have decided to follow the diet because they are convinced it will improve their overall health. There is a high turnover of these consumers who are doing entry-exit to the market. 

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